[project]: Club Social card.
[brand & company]: Club Social - Kraft Foods.
[media space]: Website, Display Media, OOH, TV, Radio.
"We needed to give something relevant to our target (aged 18 to 24), which are all day on the street going from side to side. Because there are still unbanked, we decided to create a payment method that allows them to solve their most immediate needs: travel, have fun while traveling, and eating on the go".