If 2012 is the end
[project]: If 2012 is the end. [brand & company]: Collaborative. [market]: South America. [media space]: Twitter. "Does the world end in 2012? As we didn´t know what is going to happen we decided to face a collaborative project. We created a twitter account and during the 52 weeks of 2012 it was changing hands between different people: people with other realities, other disciplines, professions, age and beliefs. These people had a single goal: to recommend what to do in case of the world ends".
